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Mazda Reinforces Rotary Engine Efforts

SkyActiv technology from Mazda is more than just a fuel-efficient engine - it's a holistic approach to building vehicles that rethinks the engine, transmission and chassis. The result is a compact car like the Mazda3 that can get up to 40 mpg on the highway, and a CUV like the CX-5 that can get up to 35 mpg highway. And here's the thing: Mazda's not done just yet - the next step on the...

The Mazda2 Bravely Zips Around the Wall of Death

If you're a fan of carnivals you've probably seen, or at least heard of, the "Wall of Death." It's circular (and vertical) track on which performers ride their motorcycles or automobiles around and around while they perform stunts. They're held in place by centripetal force while they ride their bikes (or cars), while the audience watches (presumably while also hold their breath). It originated in the United States, where there were...

Mazda Makes Room for the New CX-5

For those of you in the Schaumburg area who really love the Mazda CX-7, we have some bad news for you. And that is: 2012 will be the last year that you'll be able to buy a new CX-7. Don't worry, we have some really good news to make up for it, too!

Say hello to the 2013 Mazda CX-5, a more compact, more fuel-efficient crossover. Yes, it's a bit smaller than...

While the presence of the Mazda Takeri at the Geneva Motor Show in early March wasn't the first time we'd seen it, we know that we're close than ever to seeing how it will influence the next-generation Mazda6. Mazda also arrived in Geneva with their new CX-5, a compact crossover that also embodies the Japanese automaker's KODO: Soul of Motion design language.

First up, the Takeri. It's been making its...

When Mazda first unveiled the Mazda MX-5 Miata at the Chicago Auto Show in 1989, they knew it was destined to be a legend. To mark the moment that the sporty roadster changed the face of Mazda, if the automaker has a special edition of the Miata to reveal, they do so in Chicago. This year was certainly no exception.

The 2012 Mazda MX-5 Miata Special Edition features a black, power-retractable hard top, 17-inch gunmetal...

The Mazda CX-5 Gets Animated

It was more than 40 years ago now that the Dr. Seuss first reminded us that, "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not."1 And, we're here to say, that automakers like Mazda do care a whole awful lot, and they continue to work towards a more sustainable future of all of us (even the Barbaloots)! How do we know? Well, the Mazda...

The Mazda5 Slides to the Top of the Minivan List

Looking for something practical and safe for your family that's also fun to drive? Doesn't seem like that'd be an easy combination to find, does it? Well, according to U.S. News, the Mazda5 is one of the Best Cars of 2012.

The 2012 2012 Mazda5 ranks third of the eight minivans that rank as some of the best in 2012. Even though it's one of the smallest minivans available today...

Mazda Announces Mazda6 Premier in Paris

Back in December, Mazda gave us our first glimpse of what to expect from the all-new Mazda6 when it debuts next year. The first peek into their new styling language, which debuted a couple months ago in Tokyo, is called the Takeri Concept. Built on an all-new lightweight platform, complete with SkyActiv technology and Mazda's new KODO design language, the Takeri is a striking family sedan, with lines that invoke feelings of movement...

For Schaumburg Mazda, we can trace our Mazda love back in time through some pretty fantastic times in car history. But the 1989 MX-5 Miata stands head-and-shoulders above the rest as a timeless classic, which reset the bar for small sports cars - and has captivated us every model year since then. And while we certainly think that the new MX-5 Miata is a wonderful car, we were pretty excited to hear the announcement from the...

Mazda Resets 2015 Sales Goals

We love to see automakers setting high goals for themselves at the beginning of a year or a decade. Many times, that means business is good, and can only get better. The thing is, sometimes, unforeseen tragedies like the early 2011 earthquake and tsunami in Japan, requires a re-examination of previously set goals. Such is the case with many Japanese automakers this year, and Mazda is no exception.

Takashi Yamanouchi, CEO of Mazda, recently addressed...

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